Netex Learning, a leading Spanish edtech company, has signed a strategic partnership with GoodHabitz, one of Europe’s most established providers of digital corporate training content. The agreement represents a significant milestone for the A Coruña-based firm as it advances its mission to become a fully integrated e-learning provider, offering technology, content, and services through a single end-to-end solution.
The alliance responds to a growing trend in the learning and development (L&D) sector: organisations are increasingly demanding unified ecosystems that combine powerful learning platforms, high-quality content libraries, and expert consultancy under one roof. With this partnership, Netex positions itself to meet this demand and expand its influence in the international e-learning market.
Netex Cloud — the company’s proprietary Learning Management System (LMS) — enables organisations to manage the entire learning cycle in a centralised environment, from onboarding and upskilling to performance tracking and analytics. Through the integration of GoodHabitz’s rich and diverse course library, companies will now be able to deliver highly relevant, impactful learning experiences directly within the Netex Cloud platform, without the need to manage multiple providers or systems.
GoodHabitz offers content in key transversal skill areas such as leadership, productivity, wellbeing, communication, and teamwork — all of which are increasingly prioritised by HR departments in response to digital disruption and evolving workplace demands. The catalogue has already been adopted by hundreds of leading organisations across Europe and is known for its engaging, modern format that appeals to today’s learners.
Organisations are looking for complete solutions that are easy to implement, engaging for learners, and measurable in impact. This alliance answers a real market demand and strengthens our position to compete at the highest level.
Carlos Ezquerro
CEO of Netex Learning
Netex is adopting a model now commonly used by major global LMS vendors: integrating third-party content into its own ecosystem without having to build a proprietary library. This approach offers several benefits, including reduced time to market, operational efficiency, and the ability to scale rapidly without increasing structural costs. For Netex, it means a greater ability to respond quickly to customer needs and an accelerated growth trajectory across its key markets.
For enterprise customers, the advantage is immediate and twofold: the ability to launch comprehensive training programmes straight away, and access to a premium catalogue of expertly curated learning content from day one — all within a single, cohesive platform backed by full service and support.
Multi-year agreement with scalable growth and recurring revenue model
The partnership is structured as a three-year revenue-sharing agreement. According to internal company forecasts, the revenue generated through this collaboration could increase fourfold over the contract period. This would represent a substantial boost to Netex’s client profitability and enhance its return on investment.
Commercial control and strategic synergies
One of the most strategic elements of the agreement is that Netex retains full ownership of the client relationship. This ensures direct control over renewals, client retention, and upselling and cross-selling opportunities — especially with complementary services such as Netex Studio, the company’s learning content creation tool.
Netex will be able to expand its customer base without proportionally increasing its operational overhead. This scalability strengthens the company’s ability to compete against providers with more rigid organisational structures or fragmented ecosystems.
In addition, the combination of GoodHabitz’s off-the-shelf content and Netex Studio’s custom development capabilities will allow organisations to blend general training with highly tailored learning experiences aligned to their internal processes, values, and tools.
A long-term vision for learning transformation
Netex emphasises that this is not a short-term tactical move. Rather, it is part of a long-term strategy to strengthen its positioning and deliver sustainable growth. “This agreement enhances our competitiveness in key segments and helps us build longer-lasting client relationships with a more comprehensive offering,” a company spokesperson added.
Towards an integrated, impact-driven L&D model
This partnership further consolidates Netex’s shift towards a fully integrated model that combines platform, content and services in a seamless digital experience. It reflects broader trends in corporate learning that favour scalable, customisable, and results-oriented solutions.
In a global business environment marked by digital transformation, talent shortages and pressure to increase productivity, corporate learning has become a strategic lever for growth. This alliance with GoodHabitz empowers Netex to respond to these challenges with a stronger, more competitive offering — reinforcing its status as a trusted technology partner in the global corporate learning landscape.
