In the era of TikTok and shortform content, the Learning & Development industry is rapidly evolving to cater to shorter learner attention spans. Snappy, engaging content that captivates learners through an absorbing and informative educational experience is key. The cultural shift in how younger Gen Z employees prefer to learn has paved the way for the rise of video-based microlearning. These bite-sized videos present information and concepts in a concise manner that conveys the message clearly. Microlearning videos provide benefits such as time efficiency, increased engagement and accessibility for both learners and businesses.
With the stratospheric rise of TikTok users amongst Gen Z – the consumerisation of learning coupled with a generational shift in the learning habits of younger people offers much food for thought for the future of the L&D industry.
This webinar will be delivered by Peter Charlesworth and Jez Anderson – who have over 40 years of combined experience in the L&D sector to draw upon. We’ll dissect how L&D leaders are adapting their learning programs in the age of TikTok and Gen Z. Our conversation will touch upon the debate of ‘Consumerisation v Generation’, the impact for the education sector and are there preferred learning styles for people in different age groups? Plus, the effectiveness of video microlearning for users and organisations.
If you work in the Learning & Development or the Educational sector – then join us on Thursday 28th November at 10.00am for lots of fascinating insights on the world of video microlearning.
